Official Stockist of Alfaparf

ALFAPARF MILANO is a leading Italian multinational manufacturer of professional, exclusive hair color, hair care and styling products.

ALFAPARF GROUP is one of the first cosmetics companies with Italian capital in the world and owner of some international leading brands: ALFAPARF MILANO, YELLOW Professional Haircare, DIBI, DIBI CENTER, BECOS, BECOS CLUB, FISIOPSHERE , T.E.N. (professional skincare) and BEAUTY & BUSINESS. ALFAPARF GROUP is an industrial partner to some of the most import cosmetic companies in the world.

ALFAPARF MILANO works daily with hairdressers all over the world, proudly and with passion.Inspired by the creativity of Milan, the capital of fashion and design, ALFAPARF MILANO stands out with its Italian style, refined perfection and detail care.

The Capacity to listen to operators' needs and collaborate with hairstylists belonging to different nationalities and cultures are the premise that enable ALFAPARF MILANO to provide the best solutions for new beauty and wellness needs. From researchers and sales consultants to technical educators and managers, ALFAPARF MILANO works proudly and with passion to partner with hairdressers and support them in all the aspects of their profession.

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Alfaparf Milano Hair Care Products offers a comprehensive range of hair products, designed for both ordinary/normal and color treated hair.


Alfaparf products give instantaneous shine, from shampoo to styling. Alfaparf shampoo, treatments, conditioners, and styling products have unique formulas that are dedicated to work deep-down to restore strength and shine to dreary hair. The exclusive polysensoral textures made from Linseed Extract, Vitamin E, Omega - 3 and Omega - 6 assist to restore the hair cuticles, for fair with exceptional ultra-shine and softness.Alfaparf finishing and styling products contain avant-garde technology that easily shapes and holds hair with the outstanding shine in Linseed. The microcrystalline formulas in Alfaparf Milano Hair Care generate and defines nearly every type of style!